Media and advertising industry leaders along with leading EU decision makers met at the European Parliament to highlight advertising’s role in driving innovation and growth
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Brussels, 19 October 2011 – Representatives of the European media and advertising industry – including the Association of Commercial Television in Europe (ACT), the Association of European Radios (AER), the European Publishers’ Council (EPC), the European Association of Communications Agencies (EACA), the association of television and radio sales houses (egta), the European Magazine Media Association (EMMA), the European Newspaper Publishers’ Association (ENPA), the IAB Europe and the World Federation of Advertisers (WFA) – met at the European Parliament today, with high level decision and policy makers from the European Parliament and from the Commission as well as with industry senior executives, to share their vision of Europe 2020, the European Union’s growth strategy, and to discuss how advertising could be more effectively used in order to catalyse growth, jobs and competitiveness.
The event was hosted by MEP Nadja Hirsch and introduced by Reinhard Buescher, Head of Unit for Support for Innovation from the European Commission. The opening presentation by McKinsey&Company entitled “Advertising and Economic Growth”, based on preliminary findings of the McKinsey Global Institute research reminded the audience that while it is a stylized fact that the state of the economy influences the amount spent on advertising, there is also a reverse cause-and-effect whereby advertising acts as a stimulus to both company performance as well as macroeconomic growth. According to the preliminary findings, “advertising’s contribution to economic growth is on average about 10-15% and may have been contributing as high as 20% of total economic growth in the past 10 years for the G20 countries. In addition, the report shows that digital advertising boosts the impact on economic growth, mostly through indirect effects with other investments in the economy".
Proceedings then followed with a panel discussion featuring industry leaders . In today’s uncertain economic context and with the growth strategy of the European Commission in mind, the panellists emphasised advertising’s leading role in helping to deliver Europe 2020’s ambitious goals for a “smart, sustainable and inclusive growth”. They also put forward the view that advertising is an essential source of revenue for the European media sector and that it contributes to ensuring high-quality content, as well as supporting the independence, pluralism and diversity of the European media landscape. They pointed out that advertising finances innovation in the media across all platforms, therefore offering citizens a constantly growing array of media choices (VOD, catch-up, mobile news services, digital magazines, podcasts etc.). Finally, associations called on politicians and regulators to establish a flexible regulatory environment by reminding the audience that self-regulation has been the ongoing driver of the responsible and sustainable approach developed by the advertising industry. They also insisted that at a time when Europe (and the Euro) desperately needs every catalyst for growth and competitiveness to avoid triggering a global economic crisis, full consideration ought to be given to how advertising’s proven role in driving growth, innovation and competitiveness can be encouraged.
You can download the press release here.
ACT, the Association of Commercial Television in Europe is a trade association representing the interests of the commercial broadcasting sector in Europe. The ACT has 32 member companies active in 35 European countries operating several hundred free-to-air and pay-tv channels and distributing several hundred channels and new services. For further information, please see: www.acte.be.
Ross Biggam
Director General
rb@acte.be
Utta Tuttlies
Head of Communications
ut@acte.be
AER, the Association of European Radios is a Europe-wide trade body representing the interests of over 4,500 private/commercial radio stations across the EU27 and in Switzerland. For further information, please see: www.aereurope.org
Julia Maier-Hauff
Secretary General
julia.maierhauff@aereurope.org
Vincent Sneed
Manager
vincent.sneed@aereurope.org
EACA, the European Association of Communications Agencies, is an organisation which brings together the advertising, media and sales promotions agencies from 31 countries across Europe,
enabling international experience and issues to be shared and dealt with on a pan-European basis. It provides an important link between agencies, advertisers and the advertising media in Europe and around the world and participates closely in the setting of standards in many aspects of the business across Europe.
Dominic Lyle
Director General
dominic.lyle@eaca.be
Florence Chalot
European Affairs Manager
florence.chalot@eaca.be
egta, is the association representing television and radio sales houses, either independent from the channel or in-house, that market the advertising space of both private and public television and radio stations throughout Europe and beyond. egta counts 87 TV members and 34
Radio members operating across 31 European and 5 non-European countries. For further information, please see www.egta.com
Christian de Barrin
Secretary General
christian.debarrin@egta.com
Anne-Laure Dreyfus
Communication Manager
annelaure.dreyfus@egta.com
EMMA, the European Magazine Media Association, is the unique and complete representation
of Europe’s magazine media, which is today enjoyed by millions of consumers on various platforms, encompassing both paper and digital formats. www.magazinemedia.eu
Max von Abendroth
Executive Director
max.abendroth@magazinemedia.eu Caroline Quintero P.
Communication Officer
caroline.quintero@magazinemedia.eu
ENPA, the European Newspaper Publishers' Association is an international non-profit organisation advocating the interests of the European newspaper publishing industry on all platforms. . ENPA represents over 5,200 national, regional and local newspaper titles, published in 26 European countries. More than 150 million printed newspapers are sold and read by over 300 million Europeans every day, in addition to the many millions of readers of newspapers in digital formats. www.enpa.be
Francine Cunningham
Executive Director
francine.cunningham@enpa.be
Carolin Wehrhahn
Legal Adviser
carolin.wehrhahn@enpa.be
EPC, the European Publishers Council is a high level group of Chairmen and Chief Executives of
leading European media corporations actively involved in multimedia markets spanning newspaper, magazine, book, journal, internet and online database publishers. Many EPC members also have significant interests in commercial television and radio. For our list of members and further information please visit the following address: www.epceurope.org/
Angela Mills Wade
Executive Director
angela.mills-wade@europe-analytica.com
Heidi Lambert
Press Relations
heidilambert@hlcltd.demon.co.uk
IAB Europe represents the European online sector and online advertising industries with over 5,000 members across Europe and 27 national associations.www.iabeurope.eu
Alain Heureux
President
president@iabeurope.eu
Kimon Zorbas
Vice-President
vp@iabeurope.eu
WFA, the World Federation of Advertisers is the only global organization representing the
common interests of marketers. Through its network of 58 national advertiser associations on five continents and over 60 of the world’s biggest marketers, WFA represents around 90% of global marketing communications, almost US$ 700 billion annually. WFA champions responsible and effective marketing communications. www.wfanet.org
Stefan Loerke
Managing Director
s.loerke@wfanet.org
Will Gilroy
Communication Manager
w.gilroy@wfanet.org
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here for the contact details of the ENPA staff member.